Be Binary

What does that mean?

Binary code is made up of 0's and 1's.  That is it.  Black and White and nothing else

So binary means to be black or white and it is behavior driven by the language you use

It means DO or DON'T, not TRY

It means YES or NO, not MAYBE

It means, done by THURSDAY, not SOON

It means £105,234 not "a BIG number" or "quite small"

It means be precise and exact in your words and therefore your actions
Why is it important?

For your audience - your colleagues and clients:

It gives CERTAINTY to your clients.  If you say you will try to get something done, then that something remains on the big to do list in their head until you tell them it is done. If you tell them that you WILL get it done, then they can move on with Peace of Mind. 

Same goes for your colleagues, when someone asks for something to be done, the best response you can get is "Yes I WILL get that done for you, by Thursday

  
For you:

It creates a definite commitment to getting something done. When you tell someone you will try, then you give yourself an escape route. But when you tell them that you WILL get something done, then you will prioritise and work harder to make it happen.
  
Be Binary.

Why are we a Xero only firm?

We made a decision that for us to provide a truly exceptional level of service to our clients that we needed to be a single platform firm.

It is impossible to support the plethora of options, online and offline. To have trained staff on all the platforms and to support all the multitude of versions of offline products.

So we made a bold decision to be a single platform firm.

And then we chose the best. And the best is www.xero.com.

It is the best because Xero manages to blend two points of view, the client and the accountant; it works for both...and it works beautifully.

It is the best because it is being continuously evolved by a team of brilliant people that love their product.

It is the best because it enables us to empower our clients with their own numbers and to guide them on their journey. On a journey that we hope will result in the achievement of some spectacular dreams.

Some clients are taken aback when we tell them that they are welcome to use Sage or QuickBooks but that if they do, then they cant work with us.

But the ones that get it, get it. They really get it. And that allows us to do our best work.